With the help of TikTok sensation Mufasa’s epic moves and our own rendition of the famous track ‘Friday’ by Riton X Nightcrawlers, we got the nation dancing in celebration of selling their car quickly and effortlessly to webuyanycar.
Our six TV spots saw an array of joyful characters jump out their car in celebration as they handed over their car keys.
But it didn’t stop there. The nation couldn’t help but sing and dance along, from school playgrounds to football parades.
The campaign was such a hit that the client wanted even more moves for Year 2. Cue dancing footy fans, one stylish granny and a partying pooch.
— TVC, social, radio —
Year 1
Production company: Caviar
Director: Sergi Castellà
Campaign photography: Sam Todd.
Year 2
Production company: Caviar TV
Director: Sergi Castella
Campaign photography: Dan Humphries @ Curious
