Women spend on average 20 hours per month making their hair look fabulous. Yet only 1 in 2 women regularly check their boobs for signs of cancer. One reason being that they just simply forget.
So for ghd’s latest partnership with Breast Cancer Now, we created the ghd Calendar – serving up a fierce reminder every single month from bad-ass women who have experienced breast cancer firsthand.
This global campaign launched with TV, VOD, YouTube and social. We also released a longform interview film alongside monthly reminder posts.
— TV, VOD, YouTube Pre-rolls, Social and Print —
Director: Kell Mitchell
